Led by Dubai Chambers, the Service Excellence Programme enables businesses to assess customer service through mystery shopper visits and online insights, providing valuable data to foster a culture of excellence and sustainable growth. By consolidating customer experiences, the programme facilitates sustainable growth for companies. It also includes knowledge-sharing sessions to promote the exchange of best practices.
Objectives
Build Customer Trust
Strengthen customer trust and loyalty by adopting high levels of ethical business behaviour.
Identify Service Improvements
Assist businesses in identifying areas for improvement in customer service.
Achieve Sustainable Growth
Support businesses in achieving sustainable growth through the adoption of best practices in service excellence.
Unite for Excellence
Encourage and unite businesses that support Dubai’s drive for service excellence.
Promote High-performing Businesses
Celebrate the achievements of businesses that strive to attain ever-increasing levels of excellence in customer service.
Enhance Dubai’s Customer Service Reputation
Further enhance Dubai’s reputation for customer service excellence at both the national and global levels.
Service Excellence Programme Categories
Best Performance Brand/Digital Channels
Companies must register all branches or digital channels, regardless of their size. Minimum of two mystery shopping visits or assessments per quarter (eight annually per channel).
Best Performance Channel
Best Performing Branch, Call Centre, Mobile Application, Website, or Social Media Channel .Applications are open to any companies that register any of their branches or channels to the programme. Minimum of two mystery shopping visits or assessments per quarter (eight annually per channel).
Business Sectors Covered
Fashion Retailers
Clothing, Jewellery, Footwear, Beauty and Accessories
General Services
Business Centres
Financial Services
Banks, Money Exchange and Brokerage Companies
Transportation Services
Taxis and Rent-a-Car
Health & Wellness
Pharmacies, Health Clubs and Optical
Shopping Centres
Hospitality & Entertainment
Parks, Cinemas, Hotels, Game Zones, Live Entertainment, Travel Services and Restaurants & Cafes
Speciality Retailers
Automobile, Furniture and Electronics
Speciality Retailers
Automobile, Furniture and Electronics
General Retailers
Book Traders, Gift Traders, Household Goods Traders, Spare Parts Traders
Hypermarkets
Parks, Cinemas, Hotels, Game Zones, Live Entertainment, Travel Services and Restaurants & Cafes
Digital Channels
Call Center, Website, Mobile app, Social Media: Instagram, Facebook, Twitter, WhatsApp
Useful Information
Are You a Dubai Chamber of Commerce Member?
Service Excellence Programme Benefits
Service Excellence Programme Benefits
Are You a Dubai Chamber of Commerce Member?
- Mystery Shopper Reports for each registered branch and e-channel per quarter.
- Brand Summary Report highlighting the strengths and areas for improvement for all registered branches and e-channels per quarter.
- Complimentary invitation to SEP workshops and customer service share best practices events.