Led by Dubai Chambers, the Service Excellence Programme enables businesses to assess customer service through mystery shopper visits and online insights, providing valuable data to foster a culture of excellence and sustainable growth.Participating companies benefit from knowledge-sharing sessions and celebrate outstanding performance, reinforcing Dubai’s reputation as a global leader in service excellence and commitment to exceptional customer experiences.
Objectives
Build Customer Trust
Strengthen customer trust and loyalty by adopting high levels of ethical business behaviour.
Identify Service Improvements
Assist businesses in identifying areas for improvement in customer service.
Achieve Sustainable Growth
Support businesses in achieving sustainable growth through the adoption of best practices in service excellence.
Unite for Excellence
Encourage, recognise, and unite businesses that support Dubai’s drive for service excellence.
Promote High-performing Businesses
Celebrate the achievements of businesses that strive to attain ever-increasing levels of excellence in customer service.
Enhance Global Reputation
Further enhance Dubai’s reputation for customer service excellence at both the national and global levels.
Service Excellence Programme Categories
Best Performance Brand/Digital Channels
Companies must register all branches or digital channels, regardless of their size. Minimum of two mystery shopping visits or assessments per quarter (eight annually per channel).
Best Performance Channel
Best Performing Branch, Call Centre, Mobile Application, Website, or Social Media Channel .Applications are open to any companies that register any of their branches or channels to the programme. Minimum of two mystery shopping visits or assessments per quarter (eight annually per channel).